Thank you to all of those who have sent emails, commented and shown appreciation for this series of multiple choice quizzes around the vernacular of digital marketing and social media. I could continue — there’s certainly no shortage of emerging language — and it’s been a lot of fun to research and post. Reluctantly, however, I’ll conclude 2010 with one last terminology test and begin 2011 with a new series of Blog posts. There is so much change, so many developing stories in the news around innovations and new practices in branding and marketing. I’m excited by the prospect of interviewing other consultants, technology firms and peer creative agencies so that I can share the latest thinking and best-in-class applications of a brand.
I wish everyone a safe, peaceful New Year’s celebration. Likewise, I wish the best for your health as well as success in your personal and business endeavors in 2011. I’ll look forward to being in touch with you on the other side of 1.1.11! It should be an interesting year.
1. Astroturfing is:
A) a term that refers to boastful or self-congratulatory comments made on a Blog post
B) an act often motivated by payment to the author of a Blog
C) a Blog post that may be written under a pseudonym
D) a false grassroots campaign that aims to create the impression of legitimate buzz or interest in a product or service
E) (b) and (d) only
F) (b), (c) and (d)
2. A “hat tip” is:
A) a public acknowledgment to a person online for bringing something to the Blogger’s attention
B) a flirtatious gesture in the context of an online community, such as a “poke” or a “wink”
C) a special invite or permission granted to anyone who is chosen to lead a chat or forum among an online community
D) any online extension of good will and well wishes such as a small donation or praise for an effort
3. Geotagging is:
A) the process of linking to various global websites or posts through tagging your specific location
B) a term that refers to the ability for a mobile phone user to be identified by location, used by Gowalla, Foursquare, etc.
C) the process of adding geographical data to various uploaded media such as photographs, video, websites, or RSS feeds
D) the use of several cell towers to triangulate the precise position of a mobile device
4. SMS stands for:
A) Short Message Service
B) Simple Message Syntax
C) Structured Message Sequence
D) Single Message System
5. A widget:
A) can be seen on many websites as a weather guide, stock list, flight tracker, calendar or clock, or search box
B) is a small program that enables multiple various functions on a website
C) is a type of web tool that is diverse in functionality and available by the thousands online
D) all of the above
E) none of the above
6. Viralocity means:
A) the speed and frequency for which a Blogger creates new posts
B) the number of new users gained for each single new user
C) the number of actual sales generated by customers who were motivated to purchase while online
D) the growth rate in brand recognition for a new product of service, as measured in social media visibility
1/6: Welcome to Neophyte City. Consider professional development immediately.
2/6: Room for much improvement, but relax — you have many friends still living in the 20th Century. VCR’s are really cool.
3/6: You are showing healthy signs of successful “geekdom.” Go crazy. Look for an Internet marketing conference.
4/6: A strong showing; proceed to pose or posture in meetings and spout confusing techno-babble with no fear.
5/6: You should be writing this Blog. Contact me for details.
6/6: Google and Facebook are looking for smart engineers. Call now and demand an expense account and a six-figure salary.
Answers: 1-F; 2-A; 3-C; 4-A; 5-D; 6-B