So you think you’re a digitally-savvy marketing professional or interactive virtuoso? Confident that you’re up on the most cutting-edge slang or lingo that is the rage of every SEO/SEM expert? Can you speak fluently with the new social media terms that are being bandied about in conferences and boardrooms so often these days by posturing consultants and executives in search of that enviable, approving nod by business power brokers, venture capitalists, and CEOs?
Well, take this ultimate tech-vocabulary test and see how well you score, but be forewarned. This test is not for the technophobe, the holiday-weary, or those otherwise suffering from a chronic case of “old school” nostalgia.
(Note: This quiz is the first in a series of four to be published over the coming days. Be sure to check back to test your wits!)
First of Four Quizzes:
1. A pingback is:
A) a way of measuring hits per day to any particular designated web link
B) a tracking program code that is able to return web users to your website once they have left, if desired
C) a method for Internet authors to request notification when somebody accesses one of their files
D) a short, whimsical way to reach out and acknowledge other Bloggers who have viewed your website
2. Crowdsourcing is:
A) the term used to describe research being conducted among a broad range of web consumers
B) a way that large aggregation websites can collect personal data from their customers
C) the practice of using the skills of those outside an organization who volunteer their time contributing content or solving problems
D) the marketing practice — by large community websites — of aggregating a large number of like-minded users of the site
3. Microblogging is:
A) the practice of creating many tiny Blog posts that are able to be aggregated into larger portal or community website environments
B) a web service that allows the subscriber to transmit short messages to other subscribers of that service
C) an emerging form of brief Blog posts that are transmitted across mobile channels
D) the practice of authoring short Blog posts on a high frequency — perhaps as often as 5 times daily
4. A permalink is:
A) the web address of an single item of content such as a Blog post
B) the web address, or URL, of a web page with lots of different items and links
C) a URL that is stored on a computer indefinitely through “permacookies”
D) just another term for a bookmarked website URL that is stored on your computer
5. Badges are:
A) personal icons placed on a Blog or personal profile that are created by the user
B) images displayed on a Blog that signifies the Blogger’s participation in an event, contest, or social movement
C) small data files containing personal information about the user of any form of social media
D) just another industry word for a “personal profile picture”
6. Trackbacks are:
A) the specific path informed by cookies back to a website that was visited several links earlier in a web search
B) a place on a Blog for other Bloggers to leave a calling card, instead of commenting
C) a marketer’s way of identifying and managing the way visitors access their company website
D) none of the above
Answers: See bottom of Blog post.
1/6: Welcome to Neophyte City. Consider professional development immediately.
2/6: Room for much improvement, but relax — you have many friends still living in the 20th Century. VCR’s are really cool.
3/6: You are showing healthy signs of successful “geekdom.” Go crazy. Look for an interactive marketing conference.
4/6: A strong showing; proceed to pose or posture in meetings and spout confusing techno-babble with no fear.
5/6: You should be writing this Blog. Contact me for details.
6/6: Google and Facebook are looking for smart engineers. Call now and demand an expense account and a six-figure salary.
ANSWERS: 1-C; 2-C; 3-B; 4-A; 5-B; 6-B