I rarely use this Blog to make personal or professional announcements, but I am so proud and excited by this news that I’ll make an exception. As of today, I’ll be a principal in a new venture called OrgCentric, a company created exclusively to serve nonprofit organizations and deliver expertise across three inter-related disciplines – strategy, branding, and communications. More information about OrgCentric can be found at the OrgCentric website.
With offices in Washington, DC and New York City, OrgCentric will be a partnership of two respected and accomplished firms – IridiumGroup and McGill + Partners – that have served more than 200 leading nonprofit organizations and commercial companies. Through OrgCentric, the collective experience, creative energy, capabilities, and resources of the two parent firms will be focused on delivering innovative, best-practices solutions to meet the strategic, branding and marketing, and communications challenges of member organizations, associations, foundations, charities, and institutions.
Principals of OrgCentric are: Frank McGill, Chief Strategy Officer; Dwayne Flinchum, Chief Branding Officer; and Gary Dolzall, Chief Communications Officer. A team of 13 professionals with expertise in strategic planning, branding and visual identity, communications and messaging solutions, media (digital, social, mobile, print, and event) channel integration and monetization, Web and interactive design, and marketing systems will provide a valuable and highly tangible resource for the nonprofit community.
“Our firms, working collaboratively, have had the privilege of effectively serving a wide range of leading nonprofit and member organizations,” said McGill, “and the formation of OrgCentric demonstrates a further commitment to and, as our new name conveys, a singular focus on assisting and serving nonprofit organizations.”
OrgCentric’s three aligned and inter-related disciplines are:
- Strategic Planning: OrgCentric helps organizations develop an energetic vision; define organizational missions, goals, and objectives; map a scalable approach for tactical implementation; and establish metrics to measure success.
- Branding and Visual Identity: OrgCentric brings brand attributes, messaging, visual identity, and marketing elements into alignment to demonstrate the values, brand promise, and tangible benefits of an organization.
- Communications: Through communications audit, strategy development, and integration of channel and platforms, OrgCentric helps optimize member and constituent engagement, increase advocacy and policy impact, and enhance communications and media contribution to non-dues revenue.
I invite anyone who would like to learn more to email, call or even make plans to meet. Follow us @orgcentric and like us on Facebook. I’m enthusiastic and eager to continue my work on behalf of nonprofit organizations, to ensure that their strategic plans, brands and communications are relevant and best-practice applications.
Tags: branding, communications, member organizations, nonprofit, nonprofit advertising, nonprofit branding, nonprofit marketing, OrgCentric, strategy
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