I had the privilege of attending the RISING STARS dinner this past week, an event that honors the “under-40 stars in marketing,” all courtesy of the former DMEF — or Direct Marketing Educational Foundation.
Our firm has been collaborating with the organization for several months as they worked toward launching a new name, new brand, and entering into a new chapter in their 47 year history. With the new name, Marketing EDGE, the group announced its new brand and celebrated its honorees this week. Over 400 people attended and the energy in the room was palpable. It was apparent how committed the organization is to fulfilling on its mission, which is Educate, Develop, Grow, and Employ college students in the field of marketing.
Our team worked with the branding committee and President Terri Bartlett to develop messaging, social media tools, a brand wall and supporting event collateral around the launch. It was an inspiration to see the hard work and dedication of the organization and to witness the event. I met many of the supporters of Marketing EDGE and listened firsthand to them speak about their passion to give back to a community of young professionals out of gratitude for their own success. Marketing EDGE has many program areas that develop students and assists with their employment.
Direct marketing has undergone a revolution and has been on the leading edge of change in marketing in recent years. It can be a confusing, sometimes daunting, albeit exciting career that is now ripe with new opportunities. Students are no longer attempting to learn or understand demographics, but developing a better comprehension of far more complex ideas — from data and analytics to seamless, end-to-end, 24/7 experiences for the customer.
We’re excited to announce that we plan to continue our work on behalf of this organization and to help define these emerging issues as they become a new reality for young professionals.
This entry was posted on Saturday, June 15th, 2013 at 9:58 am and is filed under Advertising, Brand Identity, Brand Image, Business, Customer Experience, Design, Marketing, Media, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.