I love film. Most evenings I can be found sifting through Apple TV for that indie surprise that flew under everyone’s radar.
One might argue that film is more engaging, persuasive, and even more memorable than its static alternative: print. In today’s ubiquitous digital climate, our devices have ensured that we as customers will be able to enjoy what we want, whenever and however we desire it.
Advertising has used broadcast as a medium since the beginning of television, but like anything empowered by emerging technologies, whole transformations are taking place. Websites — even a platform of digitally responsive design — are all an accepted industry standard now. Organizations are rapidly turning to a new type of video as a form to express their brand image.
Imagine your brand finding fresh legs. Consider your key messages being projected during the course of a video experience that is enjoyable, on-strategy and on-brand, a 30-45 second film that has endless shelf life, drives attention to your social channels, and achieves that enviable, holy grail of marketing: Online traction. Finding a home for such a branded minifilms isn’t hard. There are endless venues online to upload these digital assets, small brand-building cheerleaders for our clients that are pervasive, viral transporters of their company image to a billion users on social networks.
In our offices, we are presently working on three short video expressions of branded content for our clients. In my mind, this genre of corporate marketing has yet to discover its full potential. There are not traditional terms to define this. Corporate video? No, it’s not talking heads. Motion graphics? Not quite. I want Iridium to be the company that pioneers, even defines this area of advertising for our clients, and we’re throwing all we can muster behind the investment.
Moving pictures, moving whole industries. Sounds to me like innovation. Sounds like business progress, and I like it.
Tags: brand video, corporate movie, corporate video, viral video
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